Apple ads mac vs pc

Microsoft Turns Table On Old Apple Mac Vs. PC Ads Highlighting Cortana , Touch And Windows Hello

And the strategy has served the company and its shareholders very well over the years. Those old Mac vs. The company is still deep on the ropes with respect to their Windows 10 Mobile smartphone effort but making significant strides in these other core computing technologies will undoubtedly generate momentum across the MSFT product stack. And here's a bit more about me. Feb 29, , Share to facebook Share to twitter Share to linkedin In what seems like ages, we're now seeing indicators that Microsoft is bringing highly competitive innovation to the notebook and desktop computing space versus their chief rival Apple , so much so that Apple is seemingly beginning to take cues from Microsoft.

Microsoft Corp.

Other celebrities approached for different campaigns

Additionally, according to IDC, a technology industry research firm, as a result of this campaign launched by Apple, their share of the computer desktop market in the United States has more than doubled. A campaign that screams such bold statements is sure to start an internet swirl of feedback.


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On the contrary, PC users stated their case where they believed Apple was egregiously wrong. It shows the PC covered in stickers. Kids have these wild imaginations, blogs, movies, and pictures they like doing. Overall, the media certainly liked this campaign and thought the ads were positive and effective for Apple.

Years and years later Microsoft struck back very similarly with their strategy in their Windows Tablet vs. These commercials actually turned out to be quite hilarious and ironic. The entire Microsoft campaign is a comparison between the two tablets and what they can do. Microsoft points out all things their Windows tablet can do and the features it has that the iPad does not such as its USB drive, snapping on keyboard, as well as its significantly lower price.

A decade later, ad team behind iconic 'Get a Mac' campaign recounts development & production

The Apple vs. Microsoft battle has existed for years with each company always taking shots at each other.


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  4. Apple has been known to throw many witty comments into their World Wide Developer Conference Keynotes. Even taking shots at a specific time during a Microsoft presentation when their demo tablet failed to work. These two companies are always thought of as enemies and opposites: There is great irony in this however. Although Steve Jobs has passed, him and Bill Gates were known to have an incredible relationship, and were great friends during all of the feuds. Another similar campaign to this was also the DirectTV vs.

    Dish Network, where DirectTV would also describe how they were superior to Dish in each one of their commercials. Studies have shown that most people do not actually know if they are persuaded by an advertisement because so much of it is done psychologically. Therefore for one to say the ad did not work on them is not always a completely valid statement. This can work both ways.

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    However, often someone says that something worked for them, then it most likely did. Their sales showed a finite increase so to claim it did not work would be difficult. People often think there is no such thing as bad publicity, so even if this did attract much negative attention, it still attracted a great deal of it. DeWitt, P. Mac vs. Retrieved July 22, , from http: Garner, B.

    A decade later, ad team behind iconic 'Get a Mac' campaign recounts development & production

    Retrieved July 24, , from http: Fowler, G. Leonard, D.

    The New York Times. Jones, C. Quinn, R.

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